NEW YORK - Cabot Laboratories Inc., long recognized as an authority on topical vitamin-based skin care products, has been reinvented and is stepping up its presence in chain drug stores and other mass market outlets.
Using its heritage of vitamin E formulation as a springboard, the supplier is poised to drive sales with an array of dermatologist tested, hypo-allergenic, safe, natural and effective skin treatments, makeup, bath packets and fragrances.
Major developments at Cabot are:
* Dramatic sell-through plans for its restaged Vitamin E line.
* The rollout of Vitamines, multivitamin facial moisture lotions formulated for five skin types. …
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